Six-month integrated campaign developed to maintain foot traffic and customer engagement during a major on-site construction phase.
With primary parking temporarily relocated, the objective was to reframe inconvenience as opportunity — incentivizing guests to park further away through high-value rewards and promotional draws.
The “Wanna Get Lucky?” concept was deployed across multiple channels including outdoor signage, print advertising, radio spots, on-site wayfinding, rewards cards, and supporting collateral. The messaging repositioned the temporary disruption as an exciting incentive-driven experience, maintaining brand energy and driving sustained participation throughout construction.
Following its initial success, the campaign line was later adapted into broader post-construction promotions, becoming a long-standing and recognizable component of the casino’s advertising strategy.
