Client Name:

Jonny Hetherington Essentials

About:

Jonny Hetherington Essentials is a modern condiment brand challenging conventional grocery staples with clean, thoughtfully formulated sauces. Built around ingredient integrity and minimal design, the line appeals to consumers seeking transparency without sacrificing flavor.

With early traction in health-focused retail environments, the brand is positioned to scale within a growing market segment that prioritizes quality, simplicity, and elevated everyday essentials.

Project Brief:

Jonny Hetherington Essentials required an investor-ready presentation that translated their clean, boutique condiment line into a compelling capital narrative. Already stocked in select health retailers, the brand needed a refined deck that elevated perception, clarified growth potential, and aligned visual storytelling with their premium positioning.

Working from a minimal brand guide and a tight three-day turnaround, the objective was to create a product-forward investor deck that felt energetic, modern, and retail-ready — while maintaining clarity, credibility, and strategic focus.

The result was a cohesive presentation system that reinforced brand integrity, strengthened visual hierarchy, and positioned the company with confidence for expansion and investor conversations.

Key Deliverables:

INVESTOR DECK STRATEGY & DESIGN

Capital narrative translated into a cohesive visual system.

  • Developed a fully custom presentation layout system from scratch within a compressed three-day timeline.
  • Structured slide flow to support investor storytelling — including market positioning, distribution, traction, and growth opportunity.
  • Established consistent typographic hierarchy, alignment, and spacing to ensure clarity and professionalism.
  • Designed the deck to balance energy with restraint — reinforcing premium perception without visual clutter.

Minimal packaging elevated through dynamic composition and art direction.

  • Built a colour-coded visual system derived directly from bottle labels to create intuitive product segmentation.
  • Designed dynamic bottle layouts as recurring visual anchors throughout the deck.
  • Sourced and curated complementary food imagery to enhance perceived brand value while maintaining a clean aesthetic.
  • Ensured the minimal bottle design remained hero-focused without overwhelming the presentation.

Complex information distilled into clear, investor-friendly visuals.

  • Designed custom charts and infographics to simplify market and financial data.
  • Organized dense information into digestible, high-impact layouts.
  • Created visual contrast between narrative slides and metric-driven slides to maintain engagement.
  • Balanced credibility with visual energy to avoid the common “overdesigned startup deck” pitfall.

Existing branding translated into a scalable capital-ready format.

  • Interpreted a minimal brand guide and expanded it into a cohesive presentation framework.
  • Selected complementary typography and layout structures aligned with the brand’s clean, boutique positioning.
  • Maintained consistency across slide types — product, distribution, traction, and use of funds.
  • Elevated overall brand perception while remaining authentic to original packaging design.